LPA has undertaken major research into both building live performance audiences and the live performance brand. This research has informed LPA Strategic priorities, by helping to both quantify and qualify the value of the industry to Australians.

A quick overview of the research shows the following brand attributes are associated with ‘live performance’:
• Stimulating
• Personal
• Unique
• Memorable
• Emotional experience

For an in-depth analysis of audience attitudes to, and attendance at, live performance and the live performance brand view the related downloads.